Outsourced commercial coverage, end to end.

North Star Scientific delivers three layers of commercial firepower for life science, diagnostic, biotech, pharma, and CRO brands: AI-personalized lead generation, senior sales execution, and in-person trade show representation. Choose one service or stack them all. Engagements typically run 6-12 months with monthly performance reporting.

How we work. Four layers of commercial firepower.

  • Tradeshow Representation

    Senior commercial bodies in your booth — without the cost of flying your own team.

    We staff trade show booths and run customer meetings on your behalf at major life science events across the US and Canada. 8+ brands represented at MaRS BiotechConnect (Toronto, Montreal) and BVS Connection (Boston) since 2024.

    Two engagement models:

    Co-branded booth — we promote your products under our dedicated NSS booth banner, handle materials, and capture leads

    Embedded representation — we represent your brand at your dedicated booth, trained on your top sellers to handle customer inquiries

    For both models: all qualified show leads are systematically followed up post-event to drive pipeline conversion.

  • Human and AI Lead Gen and Appointment Setting

    Top-of-funnel outreach that fills your pipeline with qualified meetings, not noise.

    We handle prospecting, multi-channel outreach, and meeting booking so your sales team focuses only on closing. Our outreach is AI-personalized and signal-anchored — every message references the prospect's role, company context, and clinical or commercial signal.

    What's included:

    200+ new LinkedIn prospects engaged weekly via Sales Navigator

    AI-personalized outreach across email, LinkedIn voice notes, and phone

    All replies and follow-ups managed across channels

    Qualified meetings booked directly into your reps' calendars

    Weekly performance reporting

  • Business Development and Strategic Partnerships

    Director-level conversations that unlock OEM, supply, and distributor partnerships your in-house team can't reach.

    Our senior team uses 25+ years of life science relationships to make the introductions that matter. We focus on Director-level and above contacts at strategic accounts.

    What's included:

    Thorough account mapping of strategic targets

    Direct introductions to Director-level and C-suite contacts

    Punch-Out catalog adoption at key institutional accounts (SAP, Coupa, etc.)

    OEM and Supply Agreement negotiations with manufacturers

    Distributor relationship management

    New market entry execution

  • End-to-End Solution Selling

    Two senior Sales Leaders running full-cycle sales for your brand. We don't just open doors. We close deals.

    Pat Téa and Jeff Storelee, with 25+ years of combined commercial experience at Corning, Thermo Fisher, BD, Bio-Rad, Bio-Techne, and Eppendorf, take ownership of the entire sales cycle from first conversation to close.

    What's included:

    Senior reps owning every stage of the sales motion

    Active deal closing — we do whatever it takes to convert

    All active opportunities and pipeline transparently reported monthly

    Direct accountability to your executive team

How a partnership works.

01

Discovery & Onboarding

2-week kickoff to learn your products, ICP, competitive landscape, and current sales motion. We build the playbook before we send a single email.

02

Outreach & Engagement

AI-personalized outreach across email, LinkedIn, voice notes, and phone. 200+ new LinkedIn prospects engaged weekly. All replies handled by NSS.

03

Meetings & Closing

Qualified meetings booked into your team's calendars, or owned end-to-end by senior NSS reps. Trade show coverage at events as scheduled.

04

Monthly Reporting

Transparent monthly reports on all activity, pipeline updates, and outcomes. Quarterly business reviews with your executive team.